kyle hobson
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Oak AI / RESEARCH TO DESIGN · PRODUCT CLARITY

Turn a UX audit into decisions people can see.

Connecting inconsistent navigation and unclear feedback to concrete design recommendations for an early AI product.

5 min read

Oak AI
Detail of the original Oak login recommendation, showing a field-specific error message and recovery actions.Original Oak interface recommendations show a consistent set of buttons, fields, and feedback states.
My role
Lead UX Researcher
Timeframe
2023–2025
Focus
Heuristic evaluation, navigation structure, design recommendations

Work shownUsability evaluation and design recommendations

The task
Understand what the product offers, choose the right starting point, and recover when account access fails.
My contribution
Desktop heuristic evaluation, navigation alternatives, visual recommendations, and research-to-design collaboration.
Where it landed
A November 2023 evaluation followed by team recommendations, two navigation sitemaps, and later usability work. These artifacts do not establish measured product improvements.

01 / Original evidence / design decision

Separate the choices people are being asked to make.

The entry points mixed training an assistant, starting a Vibecheck, and requesting support. I documented the competing labels and visual treatments, then used the audit to argue for a more coherent navigation structure. The first design decision was to make those choices explicit.

Original Oak navigation detail shows Train myAI, VibeCheck, and Feedback & Support alongside the menu.
Original evaluation screenshot · identity area omitted
Clear choices reduce interpretation

I connected each evaluation finding to the decision someone was trying to make, so the team could discuss the problem rather than a preference for one layout.

Decision notes and evidence
Alternatives and constraints
Alternatives
I audited the existing navigation labels, compared their advantages and disadvantages, and developed two sitemaps to evaluate different structures. The contribution log records a clearer training entry, a universal header and footer, and more descriptive calls to action as part of that work.
Constraints and tradeoffs
A clearer label alone would not settle the structure. The report also recommended conventional placement for the logo, navigation, and utility links, with the logo consistently returning home. Naming and location needed to reinforce the same route through the product.

02 / Original evidence / design decision

Put the error beside the field.

The original error appeared in a small banner at the bottom of the screen. The proposed treatment moved feedback beside the password field, with a red outline and an Incorrect Password label. It made the point of correction clearer; fuller recovery guidance was still needed.

Observed interface

Original Oak login interface. A narrow error message is at the bottom of the page, below the login form.

01 / The message at the foot of the page

Original bottom message strip reads: Error: Invalid login credentials.

“Error: Invalid login credentials” appears below the form. It names the failure without connecting it to a field or explaining the next step.

Proposed feedback

Original proposed Oak login treatment. It includes an alert above the form, a red password-field outline, and an Incorrect Password message beside that field.

02 / The message beside the password

Original proposed detail: the right edge of the red password-field outline beside a message reading Incorrect Password.

The proposal adds “Incorrect Password” beside the field and shows an alert above the form. The field is identified; fuller recovery guidance remains a next step.

Two crops from the original Oak recommendation, 2023. The right-hand view is proposed feedback.

View the full original recommendation
Original Oak recommendation compares a low-visibility login error with field-level feedback and a clearer message.
Original interface and proposed login feedback
Help people recover where the problem occurs

Put understandable feedback beside the affected field. The recommendation makes the correction easier to locate; additional guidance would still need review.

Decision notes and evidence
Alternatives and constraints
Alternatives
The recommendation paired the original screen with a red outline around the password field and an Incorrect Password label. It also showed an alert above the form. The one-time login-link action remained available, while the field-level message made the proposed association explicit.
Constraints and tradeoffs
Moving the message beside the field made the error more specific, but the label still stopped at naming the problem. Looking back, I would develop the recovery copy further and check how the password and one-time-link routes should work together.

03 / Original evidence / design decision

Give the next iteration a shared visual language.

The color guidance assigns different jobs to brand, background, text, and feedback colors. I documented those roles so the next iteration could use a consistent visual language rather than make each screen’s choices independently.

Original Oak color guidance documents brand, background, text, and notification colors.
Original design recommendation · Oak UI kit
A shared language for the team

Color roles give designers and engineers a common basis for later screens, rather than renegotiating every visual choice.

Decision notes and evidence
Alternatives and constraints
Alternatives
The guide separated brand emphasis from feedback: success, warning, error, and informational messages each had a stated purpose. It also gave primary, secondary, and tertiary roles to background and text colors.
Constraints and tradeoffs
This was a focused specification for the next iteration. A palette with named roles could support consistent decisions, but the artifact alone did not establish a complete component library or verify color contrast across the product.

WHERE IT LANDED

A product direction the team could review.

I turned the audit into visual alternatives for navigation and login feedback, with shared color guidance. Each recommendation connected an identified problem to a specific change and the reason for making it.

What I learned and would test next

Research becomes easier to act on when people can see the decision it changes. For me, the useful handoff is the problem beside the proposed behavior, with enough reasoning for the team to challenge the choice.

I would validate whether first-time users can choose a starting point, understand the product’s value, and recover from login errors without assistance.

Original heuristic evaluation and design recommendation exports. Screens show proposed changes; implementation and outcome measurement are unverified.

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A GOOD PLACE TO START

Let’s make the next step clearer.

For product and UX design roles, contract projects, and collaborations.

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