A+
94.44% - avg severity 0.22
Visibility of System Status
Excellent - exceeds standard
Mission Context
Severity ratings reflect the supplied evidence, user goal, optional-profile scope, and any stated evidence limits. Support flows and activities should never outrank the checklist scorecard.
A-
81.17%
Above average - minor gaps
Plain Language Read
The main visible usability risk is consistency and trust cues need review. It affects Consistency and Standards and is the clearest next improvement to validate.
Next Research Recommendation
Address the highest-friction checklist items and validate with at least one representative user task.
Before using this interface, address Consistency and Standards first: Audit repeated navigation, labels, components, and trust cues, then align any pattern that changes meaning across screens.
Moderate Finding - Immediate Attention
Consistency and trust cues need review
Average of 3 researcher persona ratings.
Heuristic Scorecard - AI Audit, 14 Heuristics
A++
100.0% - avg severity 0.0
Match Between System and the Real World
Exceptional - industry benchmark
A
85.0% - avg severity 0.6
User Control and Freedom
Strong - meets standard
A+
92.86% - avg severity 0.29
Consistency and Standards
Excellent - exceeds standard
A-
84.15% - avg severity 0.63
Error Prevention
Above average - minor gaps
A
87.5% - avg severity 0.5
Recognition Rather Than Recall
Strong - meets standard
A-
81.44% - avg severity 0.74
Flexibility and Efficiency of Use
Above average - minor gaps
A
89.03% - avg severity 0.44
Aesthetic and Minimalist Design
Strong - meets standard
C-
50.0% - avg severity 2.0
Help Users Recognize, Diagnose, and Recover from Errors
Struggling - widespread issues
B
72.45% - avg severity 1.1
Help and Documentation
Acceptable - some improvement needed
B+
78.06% - avg severity 0.88
Accessibility and Ease of Access
Good - a few notable issues
B+
79.17% - avg severity 0.83
Empathetic Engagement and Inclusion
Good - a few notable issues
B
71.54% - avg severity 1.14
Customer Journey and Satisfaction
Acceptable - some improvement needed
B
70.79% - avg severity 1.17
UX Writing / Content and Tone
Acceptable - some improvement needed
Findings - Prioritized Fix Order
1
Moderate Consistency and Standards - h04_d_13
Consistency and trust cues need review
Observed Issue
Average of 3 researcher persona ratings.
Recommendation
Audit repeated navigation, labels, components, and trust cues, then align any pattern that changes meaning across screens.
This checklist item indicates measurable heuristic friction for the evaluated surface.
Supporting lenses: Shneiderman's Eight Golden Rules, Platform Human Interface Guidelines
Evidence: state-01 - Confidence: medium
2
Moderate Consistency and Standards - h04_d_14
Consistency and trust cues need review
Observed Issue
Average of 3 researcher persona ratings.
Recommendation
Audit repeated navigation, labels, components, and trust cues, then align any pattern that changes meaning across screens.
This checklist item indicates measurable heuristic friction for the evaluated surface.
Supporting lenses: Shneiderman's Eight Golden Rules, Platform Human Interface Guidelines
Evidence: state-01 - Confidence: medium
3
Moderate Customer Journey and Satisfaction - h13_d_04
Customer Journey and Satisfaction needs targeted review
Observed Issue
Average of 3 researcher persona ratings.
Recommendation
Review the affected element against Customer Journey and Satisfaction and make the next user action clearer, safer, or easier to recover from.
This checklist item indicates measurable heuristic friction for the evaluated surface.
Supporting lenses: ISO 9241-110 Dialogue Principles, Default Effect
Evidence: state-04 - Confidence: medium
4
Moderate Customer Journey and Satisfaction - h13_d_06
Customer Journey and Satisfaction needs targeted review
Observed Issue
Average of 3 researcher persona ratings.
Recommendation
Review the affected element against Customer Journey and Satisfaction and make the next user action clearer, safer, or easier to recover from.
This checklist item indicates measurable heuristic friction for the evaluated surface.
Supporting lenses: Default Effect, Goodhart's Law / Metric Gaming
Evidence: state-03 - Confidence: medium
5
Moderate Error Prevention - h05_d_02
Error Prevention needs targeted review
Observed Issue
Average of 3 researcher persona ratings.
Recommendation
Review the affected element against Error Prevention and make the next user action clearer, safer, or easier to recover from.
This checklist item indicates measurable heuristic friction for the evaluated surface.
Supporting lenses: ISO 9241-110 Dialogue Principles, Form Label and Error Conventions
Evidence: state-03 - Confidence: medium
6
Moderate Flexibility and Efficiency of Use - h07_d_02
Flexibility and Efficiency of Use needs targeted review
Observed Issue
Average of 3 researcher persona ratings.
Recommendation
Review the affected element against Flexibility and Efficiency of Use and make the next user action clearer, safer, or easier to recover from.
This checklist item indicates measurable heuristic friction for the evaluated surface.
Supporting lenses: Plain Language Principle, KLM / GOMS Expert Efficiency Models
Evidence: state-03 - Confidence: medium
7
Moderate Flexibility and Efficiency of Use - h07_d_04
Flexibility and Efficiency of Use needs targeted review
Observed Issue
Average of 3 researcher persona ratings.
Recommendation
Review the affected element against Flexibility and Efficiency of Use and make the next user action clearer, safer, or easier to recover from.
This checklist item indicates measurable heuristic friction for the evaluated surface.
Supporting lenses: KLM / GOMS Expert Efficiency Models, Plain Language Principle
Evidence: state-03 - Confidence: medium
8
Moderate Help Users Recognize, Diagnose, and Recover from Errors - h09_d_02
Error recovery instructions are not clear
Observed Issue
Average of 3 researcher persona ratings.
Recommendation
Rewrite error messages to state what happened, what field or action is affected, and the next recovery step.
This checklist item indicates measurable heuristic friction for the evaluated surface.
Supporting lenses: Peak-End Rule, Plain Language Principle
Evidence: state-23 - Confidence: medium
9
Moderate Help Users Recognize, Diagnose, and Recover from Errors - h09_d_01
Missing-page recovery may leave users stuck
Observed Issue
Average of 3 researcher persona ratings.
Recommendation
Create a helpful missing-page state with plain language, search, home, and the most likely recovery links.
This checklist item indicates measurable heuristic friction for the evaluated surface.
Supporting lenses: Plain Language Principle, Peak-End Rule
Evidence: state-23 - Confidence: medium
10
Moderate Help and Documentation - h10_d_01
Help and Documentation needs targeted review
Observed Issue
Average of 3 researcher persona ratings.
Recommendation
Review the affected element against Help and Documentation and make the next user action clearer, safer, or easier to recover from.
This checklist item indicates measurable heuristic friction for the evaluated surface.
Supporting lenses: Information Scent, Plain Language Principle
Evidence: state-04 - Confidence: medium
Owner-Role Triage Matrix
| Owner | Linked finding | Next action | Impact | Effort | Confidence | Supporting roles |
|---|---|---|---|---|---|---|
| Product | h04 / h04_d_13 | Audit repeated navigation, labels, components, and trust cues, then align any pattern that changes meaning across screens. | medium | Low | medium | |
| Product | h04 / h04_d_14 | Audit repeated navigation, labels, components, and trust cues, then align any pattern that changes meaning across screens. | medium | Low | medium | |
| Research | h13 / h13_d_04 | Review the affected element against Customer Journey and Satisfaction and make the next user action clearer, safer, or easier to recover from. | medium | Low-Medium | medium | |
| Research | h13 / h13_d_06 | Review the affected element against Customer Journey and Satisfaction and make the next user action clearer, safer, or easier to recover from. | medium | Low-Medium | medium | |
| Engineer | h05 / h05_d_02 | Review the affected element against Error Prevention and make the next user action clearer, safer, or easier to recover from. | medium | Medium | medium | |
| Product | h07 / h07_d_02 | Review the affected element against Flexibility and Efficiency of Use and make the next user action clearer, safer, or easier to recover from. | medium | Low-Medium | medium | |
| Product | h07 / h07_d_04 | Review the affected element against Flexibility and Efficiency of Use and make the next user action clearer, safer, or easier to recover from. | medium | Low-Medium | medium | |
| Engineer | h09 / h09_d_02 | Rewrite error messages to state what happened, what field or action is affected, and the next recovery step. | medium | Medium | medium | |
| Engineer | h09 / h09_d_01 | Create a helpful missing-page state with plain language, search, home, and the most likely recovery links. | medium | Medium | medium | |
| Product | h10 / h10_d_01 | Review the affected element against Help and Documentation and make the next user action clearer, safer, or easier to recover from. | medium | Low-Medium | medium |
What Is Working Well
- Visibility of System Status holds up with A+ (94.44%).
- Match Between System and the Real World holds up with A++ (100.0%).
- User Control and Freedom holds up with A (85.0%).
- Consistency and Standards holds up with A+ (92.86%).
- Error Prevention holds up with A- (84.15%).
- Recognition Rather Than Recall holds up with A (87.5%).
- Flexibility and Efficiency of Use holds up with A- (81.44%).
- Aesthetic and Minimalist Design holds up with A (89.03%).
Evidence Limits
No major evidence limits were recorded.
Recommended Next Validation Steps
Validation Step 1
Address the highest-friction checklist items and validate with at least one representative user task.
Supporting UX Laws And Principles
Support-only explanation. These lenses do not create findings, change 0-4 checklist ratings, or certify compliance.
| Lens | Source family | Applies to | Why it matters | Caveat |
|---|---|---|---|---|
| Plain Language Principle | Content design practice | h07/h07_d_02, h07/h07_d_04, h09/h09_d_02 | The finding is supported by plain-language risk: the wording may slow understanding or recovery. | Plain language depends on audience, domain vocabulary, localization, and risk level. |
| Information Scent | Information foraging / navigation conventions | h10/h10_d_01, h10/h10_d_05, h10/h10_d_04 | The finding is supported by information scent: navigation cues do not clearly predict destination value. | Information scent depends on user goals and vocabulary. |
| Visual Hierarchy | UI design practice | h08/h08_d_13, h08/h08_d_01, h08/h08_d_02 | The finding is supported by visual hierarchy: the screen does not make the most important next action visually primary. | Hierarchy needs to match the user's current task, not only stakeholder importance. |
| Goodhart's Law / Metric Gaming | Systems / measurement | h13/h13_d_06, h13/h13_d_05, h12/h12_d_01 | The finding is supported by measurement-risk framing: optimizing a metric may obscure user friction or harm. | Metrics are useful signals when paired with qualitative evidence and guardrails. |
| Shneiderman's Eight Golden Rules | Shneiderman | h04/h04_d_13, h04/h04_d_14, h04/h04_d_09 | The finding is also consistent with Shneiderman-style interface review principles. | The rules are broad and require domain-specific interpretation. |
| KLM / GOMS Expert Efficiency Models | HCI | h07/h07_d_02, h07/h07_d_04, h13/h13_d_02 | The finding is supported by expert-efficiency risk: repeated users may spend avoidable effort on extra operations. | These models are best for routine expert tasks; novice learning and emotional safety need other lenses too. |
Do not remove precise domain terms that expert users need; explain them when needed.
Do not optimize navigation labels for internal taxonomy at the expense of user language.
Do not make every business priority visually dominant; hierarchy requires tradeoffs.
Do not treat conversion, engagement, or speed as proof of good UX by itself.
Do not use this as a replacement rubric; map it back to the active UXHC checklist item.
Prioritized Fix Roadmap
| When | Recommended action |
|---|---|
| Sprint 2 | Audit repeated navigation, labels, components, and trust cues, then align any pattern that changes meaning across screens. |
| Sprint 2 | Audit repeated navigation, labels, components, and trust cues, then align any pattern that changes meaning across screens. |
| Sprint 2 | Review the affected element against Customer Journey and Satisfaction and make the next user action clearer, safer, or easier to recover from. |
| Sprint 2 | Review the affected element against Customer Journey and Satisfaction and make the next user action clearer, safer, or easier to recover from. |
| Sprint 2 | Review the affected element against Error Prevention and make the next user action clearer, safer, or easier to recover from. |
| Sprint 2 | Review the affected element against Flexibility and Efficiency of Use and make the next user action clearer, safer, or easier to recover from. |
| Sprint 2 | Review the affected element against Flexibility and Efficiency of Use and make the next user action clearer, safer, or easier to recover from. |
| Sprint 2 | Rewrite error messages to state what happened, what field or action is affected, and the next recovery step. |
| Sprint 2 | Create a helpful missing-page state with plain language, search, home, and the most likely recovery links. |
| Sprint 2 | Review the affected element against Help and Documentation and make the next user action clearer, safer, or easier to recover from. |
| Sprint 2 | Review the affected element against Help and Documentation and make the next user action clearer, safer, or easier to recover from. |
| Sprint 2 | Replace internal language with short, everyday wording that users can scan at the smallest supported viewport. |
High-Impact / Low-Effort Micro-Solutions
| Role | Micro-solution | Linked finding | Why high impact | Estimated effort |
|---|---|---|---|---|
| Product | Audit repeated navigation, labels, components, and trust cues, then align any pattern that changes meaning across screens. | h04 / h04_d_13 | This checklist item indicates measurable heuristic friction for the evaluated surface. | Low |
| Product | Audit repeated navigation, labels, components, and trust cues, then align any pattern that changes meaning across screens. | h04 / h04_d_14 | This checklist item indicates measurable heuristic friction for the evaluated surface. | Low |
| Research | Review the affected element against Customer Journey and Satisfaction and make the next user action clearer, safer, or easier to recover from. | h13 / h13_d_04 | This checklist item indicates measurable heuristic friction for the evaluated surface. | Low-Medium |
| Research | Review the affected element against Customer Journey and Satisfaction and make the next user action clearer, safer, or easier to recover from. | h13 / h13_d_06 | This checklist item indicates measurable heuristic friction for the evaluated surface. | Low-Medium |
| Engineer | Review the affected element against Error Prevention and make the next user action clearer, safer, or easier to recover from. | h05 / h05_d_02 | This checklist item indicates measurable heuristic friction for the evaluated surface. | Low-Medium |
| Product | Review the affected element against Flexibility and Efficiency of Use and make the next user action clearer, safer, or easier to recover from. | h07 / h07_d_02 | This checklist item indicates measurable heuristic friction for the evaluated surface. | Low-Medium |
Audit Scope and Omitted Profiles
Status: all_optionals_active
Optional profile mode: all_optionals
Scored optional profiles: accessibility (h11), inclusion (h12), journey (h13), ux_writing (h14)
Omitted optional profiles:
None
For a full advanced audit, rerun with optional_profile_mode='all_optionals' or profiles=['accessibility','inclusion','journey','ux_writing'].
Complete Checklist Scores
All checklist rows are shown. Use the Score and Status columns to scan Passed, Issue, and Major rows without JavaScript filters.
Visibility of System Status (h01) - 9 checklist items
| Item | Checklist text | Score | Status | Confidence | Severity basis | Evidence | Rationale |
|---|---|---|---|---|---|---|---|
| h01_d_01 | Every interface begins with a title/header that describes page contents | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h01_d_02 | Headings and subheadings are short, straightforward and descriptive | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h01_d_03 | Value proposition is clearly stated on the home page (tagline or welcome blurb) | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h01_d_04 | The items on the home page are clearly focused on primary actions | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h01_d_05 | Each page is clearly branded so that the user knows they are on the same site | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h01_d_06 | Navigation makes it clear which page I am on | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h01_d_07 | Link names match the title of destination pages, so users will know when they have reached the intended page | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h01_d_08 | Standard elements (page titles, site navigation, page navigation, privacy policy, etc.) are easy to locate | 1.0 | Issue | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h01_d_09 | Logo is in a consistent location, and clicking the logo returns the user back to the home page | 1.0 | Issue | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. |
Match Between System and the Real World (h02) - 3 checklist items
| Item | Checklist text | Score | Status | Confidence | Severity basis | Evidence | Rationale |
|---|---|---|---|---|---|---|---|
| h02_d_01 | Navigation tabs are located at the top of the page, and look like clickable versions of real-world tabs | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h02_d_02 | Items that are not clickable do not have characteristics that suggest that they are clickable | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h02_d_03 | Items that are clickable look like they are clickable | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. |
User Control and Freedom (h03) - 5 checklist items
| Item | Checklist text | Score | Status | Confidence | Severity basis | Evidence | Rationale |
|---|---|---|---|---|---|---|---|
| h03_d_01 | There is a search box | 1.0 | Issue | medium | state-01, state-02, state-03, state-04, state-05, state-06, state-07, state-08, state-09, state-10, state-11, state-12, state-13, state-14, state-15, state-16, state-17, state-18, state-19, state-20, state-21, state-22, state-23 | Average of 3 researcher persona ratings. | |
| h03_d_02 | There are clearly marked exits on every page allowing the user to bail out of the current task without having to depend on the browser Back button | 1.0 | Issue | medium | state-04, state-09, state-15, state-21, state-03, state-07 | Average of 3 researcher persona ratings. | |
| h03_d_03 | The site does not disable the browser Back button and the Back button appears on the browser toolbar on every page | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h03_d_04 | Clicking the back button always takes the user back to the page they came from | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h03_d_05 | Undo and redo are supported | 1.0 | Issue | medium | state-23 | Average of 3 researcher persona ratings. |
Consistency and Standards (h04) - 21 checklist items
| Item | Checklist text | Score | Status | Confidence | Severity basis | Evidence | Rationale |
|---|---|---|---|---|---|---|---|
| h04_d_01 | In your expert opinion, site content does not look like advertisements | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h04_d_02 | Clickable elements use a consistent style/color for primary, secondary, and tertiary actions | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h04_d_03 | Value proposition is clearly stated on the home page (tagline or welcome blurb) | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h04_d_04 | Navigation choices are ordered in the most logical or task-oriented manner, with less important corporate information at the bottom | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h04_d_05 | All corporate information is grouped in one distinct area, such as About Us | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h04_d_06 | The home page of the site has a memorable URL | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h04_d_07 | Terminology is consistent with general web usage | 1.0 | Issue | medium | state-03, state-07, state-13, state-19 | Average of 3 researcher persona ratings. | |
| h04_d_08 | There is a visible change when the mouse points at something clickable, excluding cursor changes | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h04_d_09 | Hypertext links that invoke actions, such as downloads or new windows, are clearly distinguished from hypertext links that load another page | 1.0 | Issue | medium | state-03, state-07, state-13, state-19 | Average of 3 researcher persona ratings. | |
| h04_d_10 | If the site spawns new windows, these will not confuse the user and can be easily closed | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h04_d_11 | Menu instructions, prompts and messages appear in the same place on each screen | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h04_d_12 | The content is up-to-date, authoritative and trustworthy | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h04_d_13 | The site contains third-party support, such as citations or testimonials, to verify the accuracy of information | 2.0 | Issue | medium | state-01, state-05, state-11, state-17, state-23, state-03, state-07, state-13, state-19 | Average of 3 researcher persona ratings. | |
| h04_d_14 | It is clear that there is a real organization behind the site, such as a physical address or office photo | 2.0 | Issue | medium | state-01, state-05, state-11, state-17, state-23, state-03, state-07, state-13, state-19 | Average of 3 researcher persona ratings. | |
| h04_d_15 | The content is fresh: the site includes recent content | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h04_d_16 | The site is free of typographic errors and spelling mistakes | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h04_d_17 | The visual design is consistent, including colors, layout, iconography, etc. | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h04_d_18 | On content pages, line lengths are neither too short (under 50 characters per line) nor too long (over 100 characters per line) when viewed in a standard browser width window | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h04_d_19 | Fonts are used consistently and are legible | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h04_d_20 | The site can be used without scrolling horizontally | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h04_d_21 | Design components, such as radio buttons and checkboxes, are used appropriately | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. |
Error Prevention (h05) - 5 checklist items
| Item | Checklist text | Score | Status | Confidence | Severity basis | Evidence | Rationale |
|---|---|---|---|---|---|---|---|
| h05_d_01 | Pages are free of scroll stoppers: headings or page elements that create the illusion that users have reached the top or bottom of a page when they have not | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h05_d_02 | The user does not need to consult user manuals or other external information to use the site | 2.17 | Issue | medium | state-03, state-07, state-13, state-19 | Average of 3 researcher persona ratings. | |
| h05_d_03 | User confirmation is required before carrying out potentially dangerous actions, such as deleting something | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h05_d_04 | The site provides feedback that helps the user learn how to use the site | 1.0 | Issue | medium | state-03, state-07, state-13, state-19 | Average of 3 researcher persona ratings. | |
| h05_d_05 | There is sufficient space between targets to prevent the user from hitting multiple or incorrect targets | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. |
Recognition Rather Than Recall (h06) - 4 checklist items
| Item | Checklist text | Score | Status | Confidence | Severity basis | Evidence | Rationale |
|---|---|---|---|---|---|---|---|
| h06_d_01 | Search suggestions or filters are provided | 1.0 | Issue | medium | state-01, state-02, state-03, state-04, state-05, state-06, state-07, state-08, state-09, state-10, state-11, state-12, state-13, state-14, state-15, state-16, state-17, state-18, state-19, state-20, state-21, state-22, state-23 | Average of 3 researcher persona ratings. | |
| h06_d_02 | Each page is clearly labeled with a descriptive and useful title that makes sense as a bookmark | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h06_d_03 | Links and link titles are descriptive and predictive, and there are no Click here links | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h06_d_04 | Buttons and links show that they have been clicked | 1.0 | Issue | medium | state-04, state-10, state-16, state-22 | Average of 3 researcher persona ratings. |
Flexibility and Efficiency of Use (h07) - 9 checklist items
| Item | Checklist text | Score | Status | Confidence | Severity basis | Evidence | Rationale |
|---|---|---|---|---|---|---|---|
| h07_d_01 | Useful content is presented on the home page or within one click of the home page | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h07_d_02 | The terms used for navigation items and hypertext links are unambiguous and jargon-free | 2.17 | Issue | medium | state-03, state-07, state-13, state-19 | Average of 3 researcher persona ratings. | |
| h07_d_03 | If there are product pages, they contain the detail necessary to make a purchase, and users can zoom in on product images | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h07_d_04 | The words, phrases and concepts used will be familiar to the typical user | 2.17 | Issue | medium | state-03, state-07, state-13, state-19 | Average of 3 researcher persona ratings. | |
| h07_d_05 | Content feels friendly for new users | 1.17 | Issue | medium | state-03, state-07, state-13, state-19 | Average of 3 researcher persona ratings. | |
| h07_d_06 | Content feels customizable or useable for frequent or expert users | 1.17 | Issue | medium | state-03, state-07, state-13, state-19 | Average of 3 researcher persona ratings. | |
| h07_d_07 | The screen density is appropriate for the target users and their tasks | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h07_d_08 | Icons and graphics are standard and/or intuitive (concrete and familiar) | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h07_d_09 | Where tooltips are used, they provide useful additional help and do not simply duplicate text in the icon, link or field label | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. |
Aesthetic and Minimalist Design (h08) - 16 checklist items
| Item | Checklist text | Score | Status | Confidence | Severity basis | Evidence | Rationale |
|---|---|---|---|---|---|---|---|
| h08_d_01 | By just looking at the home page, the first time user will understand where to start | 1.17 | Issue | medium | state-01, state-02, state-05, state-11, state-17 | Average of 3 researcher persona ratings. | |
| h08_d_02 | Primary actions are easy to find and understand | 1.17 | Issue | medium | state-01, state-02, state-05, state-11, state-17 | Average of 3 researcher persona ratings. | |
| h08_d_03 | Individual pages are free of clutter and irrelevant information, and attention-attracting features are used sparingly and only where relevant | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h08_d_04 | The home page is professionally designed and will create a positive first impression | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h08_d_05 | The home page looks like a home page; pages lower in the site will not be confused with it | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h08_d_06 | The site avoids advertisements, especially pop-ups | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h08_d_07 | Text is concise, with no needless instructions or welcome notes | 1.17 | Issue | medium | state-03, state-07, state-13, state-19 | Average of 3 researcher persona ratings. | |
| h08_d_08 | Pages use bulleted and numbered lists in preference to narrative text | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h08_d_09 | The most important items in a list are placed at the top | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h08_d_10 | Pages are quick to scan, with ample headings and subheadings and short paragraphs | 1.17 | Issue | medium | state-03, state-07, state-13, state-19 | Average of 3 researcher persona ratings. | |
| h08_d_11 | Information is organized hierarchically, from the general to the specific, and the organization is clear and logical | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h08_d_12 | Text links are long enough to be understood, but short enough to minimize wrapping, especially when used as a navigation list | 1.17 | Issue | medium | state-03, state-07, state-13, state-19 | Average of 3 researcher persona ratings. | |
| h08_d_13 | On all pages, the most important information, such as frequently used topics, features and functions, is presented on the first screenful of information above the fold | 1.17 | Issue | medium | state-01, state-02, state-05, state-11, state-17 | Average of 3 researcher persona ratings. | |
| h08_d_14 | The relationship between controls and their actions is obvious | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h08_d_15 | There is a clear visual starting point to every page | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. | |
| h08_d_16 | The site is pleasant to look at | 0.0 | Passed | medium | state-01, state-05, state-11, state-17, state-23 | Average of 3 researcher persona ratings. |
Help Users Recognize, Diagnose, and Recover from Errors (h09) - 2 checklist items
| Item | Checklist text | Score | Status | Confidence | Severity basis | Evidence | Rationale |
|---|---|---|---|---|---|---|---|
| h09_d_01 | The site uses a customised 404 page, which includes tips on how to find the missing page and links to Home and Search | 2.0 | Issue | medium | state-23 | Average of 3 researcher persona ratings. | |
| h09_d_02 | Error messages contain clear instructions on what to do next, including form error states | 2.0 | Issue | medium | state-23 | Average of 3 researcher persona ratings. |
Help and Documentation (h10) - 5 checklist items
| Item | Checklist text | Score | Status | Confidence | Severity basis | Evidence | Rationale |
|---|---|---|---|---|---|---|---|
| h10_d_01 | Help is available and easy to find | 2.17 | Issue | medium | state-04, state-09, state-15, state-21, state-03, state-07 | Average of 3 researcher persona ratings. | |
| h10_d_02 | FAQs are present if appropriate | 0.0 | Passed | medium | state-04, state-09, state-15, state-21 | Average of 3 researcher persona ratings. | |
| h10_d_03 | When giving instructions, pages tell users what to do rather than what to avoid doing | 0.0 | Passed | medium | state-04, state-09, state-15, state-21 | Average of 3 researcher persona ratings. | |
| h10_d_04 | The site shows users how to do common tasks where appropriate, such as demonstrations of the site's functionality | 1.17 | Issue | medium | state-03, state-07, state-13, state-19 | Average of 3 researcher persona ratings. | |
| h10_d_05 | It is easy to contact someone for assistance and a reply is received quickly | 2.17 | Issue | medium | state-04, state-09, state-15, state-21, state-03, state-07 | Average of 3 researcher persona ratings. |
Accessibility and Ease of Access (h11) - 4 checklist items
| Item | Checklist text | Score | Status | Confidence | Severity basis | Evidence | Rationale |
|---|---|---|---|---|---|---|---|
| h11_d_01 | P - Content alternatives are provided, content is adaptable, and content is easy to hear and see | 1.17 | Issue | medium | state-03, state-07, state-13, state-19 | Average of 3 researcher persona ratings. | |
| h11_d_02 | O - All functionality is available and flexible, enough time is provided, content is safe, and content is easy to find | 1.17 | Issue | medium | state-04, state-09, state-15, state-21, state-03, state-07 | Average of 3 researcher persona ratings. | |
| h11_d_03 | U - Content text is readable and understandable, content appears and operates in predictable ways, and users are helped to avoid and correct mistakes | 1.17 | Issue | medium | state-03, state-07, state-13, state-19 | Average of 3 researcher persona ratings. | |
| h11_d_04 | R - Compatibility is maximized for current and future user agents | 0.0 | Passed | medium | state-01, state-02, state-03, state-04, state-05, state-11, state-17, state-10 | Average of 3 researcher persona ratings. |
Empathetic Engagement and Inclusion (h12) - 6 checklist items
| Item | Checklist text | Score | Status | Confidence | Severity basis | Evidence | Rationale |
|---|---|---|---|---|---|---|---|
| h12_d_01 | The interface acknowledges and responds to user emotions, either through design, content, or interactive elements | 1.0 | Issue | medium | state-03, state-07, state-13, state-19 | Average of 3 researcher persona ratings. | |
| h12_d_02 | The design ensures users feel safe and secure, minimizing anxiety-inducing elements | 1.0 | Issue | medium | state-03, state-07, state-13, state-19, state-04, state-09, state-15, state-21 | Average of 3 researcher persona ratings. | |
| h12_d_03 | The content and design elements respect and reflect a wide range of cultural norms and values | 0.0 | Passed | medium | state-01, state-02, state-03, state-04, state-05, state-11, state-17, state-10 | Average of 3 researcher persona ratings. | |
| h12_d_04 | Information is presented in a way that shows understanding and consideration for the user's emotional state | 1.0 | Issue | medium | state-03, state-07, state-13, state-19 | Average of 3 researcher persona ratings. | |
| h12_d_05 | Design and content are accessible to users with various physical and cognitive abilities, promoting inclusivity | 1.0 | Issue | medium | state-03, state-07, state-13, state-19 | Average of 3 researcher persona ratings. | |
| h12_d_06 | Features and functionalities empower users, giving them control and choice in their interactions | 1.0 | Issue | medium | state-03, state-07, state-13, state-19, state-04, state-09, state-15, state-21 | Average of 3 researcher persona ratings. |
Customer Journey and Satisfaction (h13) - 6 checklist items
| Item | Checklist text | Score | Status | Confidence | Severity basis | Evidence | Rationale |
|---|---|---|---|---|---|---|---|
| h13_d_01 | The interface reflects the brand's values and aesthetics consistently across all elements | 0.0 | Passed | medium | state-01, state-02, state-03, state-04, state-05, state-11, state-17, state-10 | Average of 3 researcher persona ratings. | |
| h13_d_02 | Navigation and workflows are intuitive, creating a seamless experience from start to finish | 1.0 | Issue | medium | state-01, state-02, state-05, state-11, state-17 | Average of 3 researcher persona ratings. | |
| h13_d_03 | The system offers personalized options or content based on user data and preferences | 1.0 | Issue | medium | state-01, state-02, state-05, state-11, state-17 | Average of 3 researcher persona ratings. | |
| h13_d_04 | Easy access to support and a straightforward method for users to provide feedback | 2.0 | Issue | medium | state-04, state-09, state-15, state-21, state-03, state-07 | Average of 3 researcher persona ratings. | |
| h13_d_05 | Features or elements make the user feel valued and rewarded for their engagement | 1.0 | Issue | medium | state-01, state-02, state-05, state-11, state-17 | Average of 3 researcher persona ratings. | |
| h13_d_06 | Clear communication about data usage, privacy policies, and other aspects that build user trust | 1.83 | Issue | medium | state-03, state-07, state-13, state-19, state-04, state-09, state-15, state-21 | Average of 3 researcher persona ratings. |
UX Writing / Content and Tone (h14) - 7 checklist items
| Item | Checklist text | Score | Status | Confidence | Severity basis | Evidence | Rationale |
|---|---|---|---|---|---|---|---|
| h14_d_01 | Follows the current product's established style guide and brand voice | 0.0 | Passed | medium | state-03, state-07, state-13, state-19, state-01 | Average of 3 researcher persona ratings. | |
| h14_d_02 | Content is clear | 1.17 | Issue | medium | state-03, state-07, state-13, state-19 | Average of 3 researcher persona ratings. | |
| h14_d_03 | Content avoids jargon and uses simple, everyday language | 2.33 | Issue | medium | state-03, state-07, state-13, state-19 | Average of 3 researcher persona ratings. | |
| h14_d_04 | All UI labels use simple and concise words | 1.17 | Issue | medium | state-03, state-07, state-13, state-19 | Average of 3 researcher persona ratings. | |
| h14_d_05 | Calls to action are specific, use active language, and are clearly organized by importance | 1.17 | Issue | medium | state-01, state-02, state-05, state-11, state-17 | Average of 3 researcher persona ratings. | |
| h14_d_06 | No paragraphs more than three lines | 1.17 | Issue | medium | state-03, state-07, state-13, state-19 | Average of 3 researcher persona ratings. | |
| h14_d_07 | The content above the fold, including headings, subheadings, and copy, makes each page's purpose clear and obvious | 1.17 | Issue | medium | state-01, state-02, state-05, state-11, state-17 | Average of 3 researcher persona ratings. |
Evidence Appendix
| Evidence ref | Parent | Source type | Quality | Label/title | Bounds/notes | Screenshot/source | Metadata |
|---|---|---|---|---|---|---|---|
| state-01 | url_capture | ready | Compass Suite | [local path redacted] | [local path redacted] | ||
| state-02 | url_capture | ready | Compass Suite | [local path redacted] | [local path redacted] | ||
| state-03 | url_capture | ready | Compass Suite | [local path redacted] | [local path redacted] | ||
| state-04 | url_capture | ready | Compass Suite | [local path redacted] | [local path redacted] | ||
| state-05 | url_capture | ready | Download Critical Compass | [local path redacted] | [local path redacted] | ||
| state-06 | url_capture | ready | Download Critical Compass | [local path redacted] | [local path redacted] | ||
| state-07 | url_capture | ready | Download Critical Compass | [local path redacted] | [local path redacted] | ||
| state-08 | url_capture | ready | Download Critical Compass | [local path redacted] | [local path redacted] | ||
| state-09 | url_capture | ready | Download Critical Compass | [local path redacted] | [local path redacted] | ||
| state-10 | url_capture | ready | Download Critical Compass | [local path redacted] | [local path redacted] | ||
| state-11 | url_capture | ready | Download Prompt Compass | [local path redacted] | [local path redacted] | ||
| state-12 | url_capture | ready | Download Prompt Compass | [local path redacted] | [local path redacted] | ||
| state-13 | url_capture | ready | Download Prompt Compass | [local path redacted] | [local path redacted] | ||
| state-14 | url_capture | ready | Download Prompt Compass | [local path redacted] | [local path redacted] | ||
| state-15 | url_capture | ready | Download Prompt Compass | [local path redacted] | [local path redacted] | ||
| state-16 | url_capture | ready | Download Prompt Compass | [local path redacted] | [local path redacted] | ||
| state-17 | url_capture | ready | Download UX Heuristics Compass | [local path redacted] | [local path redacted] | ||
| state-18 | url_capture | ready | Download UX Heuristics Compass | [local path redacted] | [local path redacted] | ||
| state-19 | url_capture | ready | Download UX Heuristics Compass | [local path redacted] | [local path redacted] | ||
| state-20 | url_capture | ready | Download UX Heuristics Compass | [local path redacted] | [local path redacted] | ||
| state-21 | url_capture | ready | Download UX Heuristics Compass | [local path redacted] | [local path redacted] | ||
| state-22 | url_capture | ready | Download UX Heuristics Compass | [local path redacted] | [local path redacted] | ||
| state-23 | url_capture | ready | What is an MCP? | [local path redacted] | [local path redacted] |